Advertisers that use Amazon Product Ads will soon have to find other ways to get their items in front of Amazon shoppers. The company has...

Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the...

Myth: Selling online means competing on price. As the marketing director at an e-commerce agency, I hear some variation of this statement...

This weekend my family and I went swimming in the Delaware River, so I can’t believe we’re already thinking about the holiday retail...

Amazon continues to dominate the marketplace landscape in terms of driving sales for retailers selling on marketplaces, particularly in...

Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug...

Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of June 2015, up a percentage point...

As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is a big divide between the online and...

Google has announced the launch of Manufacturer Center to help standardize product data across its systems and provide original...

Ever read a website and think, “How do they do it? How do they know exactly what I’m thinking?” It’s jarring, yet also alluring. You...

Jet.com, the members-only e-commerce marketplace, opened to the public Tuesday morning after months in beta. Founded by Marc Lore, who...

This article is part of Marketing Land’s Holiday Retailer series. If you’re like most e-commerce organizations, you’re already deep into...

Several major retailers across verticals saw a lift on their own sites, says consumer identity platform Signal. The firm told Marketing...

Amazon home page as it appeared on Wednesday’s Prime Day. If you listened to consumers tweeting about #PrimeDayFail, it would appear...

Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According to a BuzzFeed...

In a one-day consumer holiday for Prime members, Amazon is offering “more deals than Black Friday” across the site. Despite some...

The last of the record-setting winter snow finally melted in Boston yesterday, and there are still 163 online shopping days left before...

It’s that time of year again: Consumers are headed to the beach while retailers are starting to dream of winter wonderlands — and...

The Google buy button in search ads is officially rolling out in an experimental phase, the company announced Wednesday. The new feature...

For marketers, segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation...