
Deals And Data Can Make Or Break Holiday Sales
holiday season is a great time of the year to break away from the day-to-day, indulge in food and drink and get your hands on some great...

Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B
After last year’s record-breaking holiday season, Adobe predicts 2015 will grow even more, with total online spending during the holiday...

Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions
Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks. As we head into the...

Retailers: Give Yourself The Gift Of Mobile Optimization This Holiday Season
As Halloween looms, marketers have their eyes trained on this year’s holiday season — but slower retail sales in September may portend...

Retailers: How To Engage Mobile Holiday Shoppers This Year
While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which...

Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product...

Transform Your Searches into Sales — No Tricks, Just Treats
Beacons have generated a lot of hype — especially for a technology that is essentially just another piece of plastic, unless you have a...

Consumers Buy From Amazon But Want To Buy Directly From Brands
According to a recent Nielsen “Global Trust in Advertising” report, “branded websites are the second-most-trusted advertising format,...

Amazon Sues 1,114 Fiverr Users For Offering To Write Fake Product Reviews
Amazon has filed a lawsuit accusing more than 1,100 members of the freelance marketplace Fiverr of offering to post phony product reviews...

Increased CTRs Just The Beginning For Facebook Dynamic Product Ads
After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...

What Marketers Need To Know About Facebook’s New & Existing Product Ads
Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual...

Online Sales Expected To Increase 6 To 8 Percent This Holiday Season, NRF Says
As retailers are gearing up for a holiday sales surge, the National Retail Federation announced Thursday that it expects sales...

Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Losing, T
In a survey of 2,000 US consumers, 44 percent of respondents said they go directly to Amazon to start their product searches. That...

Survey: Personalization & Relevance Increasingly Overlap In Consumers’ Minds
Another day, another survey about the gap between consumers’ stated desire for personalization and the ability of retailers to meet that...

Jet.com Pulls Annual Membership Fee, Says Smart Carts Strategy Is Catching On
Jet.com, the massively funded Amazon challenger, has opted to drop its annual membership fee just as many users’ three-month paid trials...

Why The Perfect Attribution Model Doesn’t Exist
As the marketing director at an e-commerce agency, I’ve met more than a few e-commerce analysts who are caught in an endless pursuit for...

Apple Pay Not Yet Paying Dividends To Apple, Says Research Report
A new report from researcher Aite Group is getting a lot of play on the one-year anniversary of the introduction of Apple Pay. The firm...

Pinterest Extends Buyable Pins To More E-Commerce Platforms & Merchants
Pinterest is giving Buyable Pins to more businesses. The company announced today that is it partnering with three more e-commerce...

Amazon Announces End Of Text Ads Program Two Months After Its Launch
Less than two months after rolling out its Text Ads Program as an alternative to Product Ads, Amazon is already alerting advertisers that...
























