In the simplest terms, a payment processor is a company that handles transactions between two parties, such as a merchant and a customer....

According to a report from The Seattle Times, CEO Jeff Bezos told the audience at Amazon’s annual shareholder meeting, “We are the...

Julie Clopper / Shutterstock.com According to a report from The Wall Street Journal, Amazon will soon be adding new lines of...

School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new...

retention marketing have become stronger priorities for today’s data-driven marketers. When approaching customer loyalty as a marketer,...

Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing landscape is...

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen...

Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive...

Beacons are interesting retail technologies to watch. We already know that big brands like Macy’s and Target are testing beacons in their...

With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...

Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related...

Instead of shelling out a $99 annual subscription fee, users now have the option of getting the benefits of the Prime loyalty program —...

Walmart Marketplace has integrated with ChannelAdvisor’s marketplace feed and optimization platform. The deal marks the first third-party...

Today at Facebook’s F8 conference, Facebook CEO Mark Zuckerberg pitched bots within Messenger as the new apps, a universal way people...

Avid Amazon shoppers may notice some patterns when performing product searches on the retail behemoth. Better-selling products tend to...

Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by...

Many people originally believed the rise of the internet would result in the extinction of brick-and-mortar shopping. The rationale was...

Amazon has announced a Global Partner Program, which seeks to expand the reach of its payments service. As a practical matter, it makes a...

Before the evolution of digital, direct marketers relied on physical mail as a rewarding channel to drive customer actions, one that they...

Brawny, Clorox, Peet’s Coffee, Doritos, Playtex, Red Bull and Starbucks are just a few of the names Amazon listed among the new brands...