
Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers
Now in its second year, many e-commerce sites are aiming to get in on the Prime Day buzz by offering special deals to win over online...

Report: Prime members in US will spend $75 billion on Amazon this year
A day before Amazon’s second “Prime Day,” a kind of Black Friday for Prime members, Consumer Intelligence Research Partners (CIRP)...

Amazon finally enables product orders through Echo
An obvious feature has finally come to the Amazon Echo. Prime members now can talk to the device to order any Prime-eligible product that...

3 doable steps toward always-on, always-relevant marketing
the campaign is dead, there’s another celebrating its virtues. And while the future of marketing will likely be about continuously...

Amazon confirms Prime Day will return on July 12
As expected, Amazon is bringing back Prime Day — its biggest shopping day of the year — for a second go round. The company has announced...

Amazon adds 50+ Dash brands, but data shows only 47% use purchased buttons
Julie Clopper / Shutterstock.com Amazon has expanded its selection of Dash Buttons, adding more than 50 new brands to the Dash program....

4 steps to maximizing Customer Lifetime Value
For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or...

Survey: 42% of US online shoppers will use Amazon.com as primary holiday shopping destination
It’s no secret that Americans do a lot of holiday shopping on Amazon.com, but new data put a number on just how popular the e-commerce...

Why retailers shouldn’t overreact to the voice search revolution
Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed...

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance...

Why CPG brands (and their budgets) need to focus on e-retail search
threat that vertical search engines pose to Google. Fast-forward to today: Consumer behavior has increasingly shifted, and according to a...

Secrets for digital commerce success in 2016
These are just some of the words that have been used to describe best practices for digital commerce in 2016. But the problem is that...

The struggle is real: Marketing to Millennials
The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online...

Retail study: 9 out of 10 consumers say free shipping No. 1 incentive to shop online more
Surveying more than 1,400 US consumers on their shopping habits, the report found that the number of online shoppers is up more than 41...

Improve the customer experience by understanding customer-managed journeys
By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them...

4 strategies for stretching your summer marketing spend
Groan, eye roll and so on. It’s a common request that makes marketers collectively cringe, yet it’s a challenge we’re constantly asked to...

How to harness the IoT of retail technology
Digitally connected brick-and-mortar retailers have gathered an enormous amount of data regarding their consumers’ preferences via...

Paying for fake product reviews? Amazon may sue you
One of Amazon’s most appealing features is the unbiased reviews provided to members. Unfortunately, it turns out that some sellers have...

Amazon’s EchoSim lets anyone talk to its voice assistant, Alexa
Consumers who are thinking about buying an Amazon Echo, or its sibling devices Tap and Dot, can give it a try at Echosim.io. It’s a...
























