Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Sh
This month, Google is rolling out a brand-new look for product listing on broad, non-brand queries like “summer dresses.” The search...
This month, Google is rolling out a brand-new look for product listing on broad, non-brand queries like “summer dresses.” The search...
Now in its second year, many e-commerce sites are aiming to get in on the Prime Day buzz by offering special deals to win over online...
A day before Amazon’s second “Prime Day,” a kind of Black Friday for Prime members, Consumer Intelligence Research Partners (CIRP)...
An obvious feature has finally come to the Amazon Echo. Prime members now can talk to the device to order any Prime-eligible product that...
the campaign is dead, there’s another celebrating its virtues. And while the future of marketing will likely be about continuously...
As expected, Amazon is bringing back Prime Day — its biggest shopping day of the year — for a second go round. The company has announced...
Julie Clopper / Shutterstock.com Amazon has expanded its selection of Dash Buttons, adding more than 50 new brands to the Dash program....
For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or...
It’s no secret that Americans do a lot of holiday shopping on Amazon.com, but new data put a number on just how popular the e-commerce...
Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed...
According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance...
threat that vertical search engines pose to Google. Fast-forward to today: Consumer behavior has increasingly shifted, and according to a...
These are just some of the words that have been used to describe best practices for digital commerce in 2016. But the problem is that...
The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online...
Surveying more than 1,400 US consumers on their shopping habits, the report found that the number of online shoppers is up more than 41...
By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them...
Groan, eye roll and so on. It’s a common request that makes marketers collectively cringe, yet it’s a challenge we’re constantly asked to...
Digitally connected brick-and-mortar retailers have gathered an enormous amount of data regarding their consumers’ preferences via...
One of Amazon’s most appealing features is the unbiased reviews provided to members. Unfortunately, it turns out that some sellers have...
Consumers who are thinking about buying an Amazon Echo, or its sibling devices Tap and Dot, can give it a try at Echosim.io. It’s a...