New data from the National Retail Federation (NRF) forecasts modest growth this holiday season, with expected sales of $655.8 billion, up...

Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic....

Julie Clopper / Shutterstock.com Amazon has taken several steps over the past year to crack down on fake paid reviews on its marketplace....

Last year, Facebook rolled out Shops, which appears to be the social network’s bid to take on Amazon, and now it’s taking aim at the...

This guide from Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and how they should adjust...

omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or...

With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers...

Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you see only at Thanksgiving. I’m talking about the...

Amazon is aiming to make buying the Echo Dot a no-brainer by cutting the price nearly in half and offering additional discounts for bulk...

underlying motivations of shoppers are important during the holiday season, so are the on-the-ground behavioral trends. This is something...

I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...

This report shows how each provider measures up and helps B2C marketing professionals make the right choice. Visit Marketing Land’s...

mining for customer insights. But an abundance of customer insights does not always lead to more data-driven marketing strategies. The...

The ideal brand relationship is much more than a single experience. It comprises multiple experiences and events that tie the consumer to...

WooCommerce is today adding another tool to its kit. The company is announcing that the AdRoll ad/email retargeting platform is now...

When I was a kid way back in the last century, I remember that one of my parents’ ideas of a fun Friday night was to go grocery shopping....

Amazon is getting its feet wet in the car shopping business with today’s launch of Amazon Vehicles. It’s not a car store; you can’t buy...

The dust has more or less settled on last week’s announcement by major discount retailer Walmart that it is buying e-commerce startup...

The Department of Commerce announced today that e-commerce sales for the second quarter were $97.3 billion, out of $1.2 trillion in total...

Walmart has confirmed it is acquiring e-commerce site Jet.com for $3 billion in cash, and an additional $300 million of Walmart shares to...