Fahad HDec 1, 20161 min readThe Customer Decision Hub: What’s Inside the Always-On BrainIn other words, they want to have their cake and to eat it too! This eBook from Pegasystems explains why firms must aspire to win over...
Fahad HNov 30, 20161 min read‘Beacons are dead,’ says CEO of a retail analytics firmAn assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already...
Fahad HNov 30, 20161 min readAmazon: Alexa devices were best-selling products from any manufacturerAmazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a...
Fahad HNov 29, 20161 min readReport: Cyber Monday was the largest e-commerce day in historyAccording to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online,...
Fahad HNov 29, 20163 min readLessons learned from Black Friday and Cyber Monday: Retailers must be open to changeBlack Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black...
Fahad HNov 28, 20162 min readE-commerce tops $5 billion over weekend, mobile beats $1 billion on Black FridayAccording to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile...
Fahad HNov 25, 20164 min read3 coupon affiliate myths it’s time to stop blindly believingNevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
Fahad HNov 23, 20161 min readAmazon has sold more than 5 million Echo devices, with a big holiday to comeAccording to an analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold sold 5.1 million Echo devices in the US...
Fahad HNov 23, 20163 min readSimple steps to addressing your one-time buyer problemAfter months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing....
Fahad HNov 22, 20163 min readSocial media, the subscription economy and the new face of retailIf you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the...
Fahad HNov 21, 20163 min readThe shifting social landscape of Black Friday & Cyber Mondayholiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...
Fahad HNov 18, 20164 min readBlack Friday and beyond: Mobile strategies that keep on givingWith Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them,...
Fahad HNov 15, 20166 min read7 omnichannel marketing tips to attract holiday shoppersholiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the...
Fahad HNov 14, 20164 min read4 marketing innovations headed to brick-and-mortar retail in 2017continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the...
Fahad HNov 11, 20162 min readSurvey: 30% of Prime members order from Amazon every weekJeramey Lende / Shutterstock.com Amazon Prime members are wrapped around the e-commerce giant’s proverbial finger. New data from...
Fahad HNov 10, 20161 min read‘Tis the season: 6 ways to prepare for holiday shoppersFor marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of...
Fahad HNov 10, 20163 min readWhy are retailers spending more money for the same number of eyeballs?The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total...
Fahad HNov 10, 20163 min readPinterest & Snapchat: 12 tips to dial in your visual adsIf you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...
Fahad HNov 6, 20162 min readStudy says only 8 percent of shoppers use retailer apps. Should they give up?It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how...
Fahad HNov 4, 20163 min read3 techniques to boost holiday CLV with advanced segmentationover $655 billion during the holidays. For the retail industry, the holiday season is a sure-fire source of new customers. New customers...
