The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...

Amazon has announced a new automatic return policy rolling out October 2 that makes it mandatory for third-party sellers to accept...

Tracking the online behavior of 500 million global shoppers, Salesforce Commerce Cloud’s Q2 2017 shopping index spotlights the various...

According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500...

For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...

When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate...

For consumers, the holiday shopping season is a long way away; however, retailers know they need to be gearing up over the summertime to...

Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into their marketing...

Retailers can anticipate more of the same when it comes to holiday discounting, as well as wild risks from some brands without much to...

To better understand this widening disconnect, we first need to examine the core of this shift in shopping: a change in the consumer...

News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics...

Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products, but...

With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel...

While different needs dictate the kind of product you’re looking for — a basic vs. a deluxe coffee maker, for instance — the information...

the acquisition of Whole Foods by Amazon and the online-first player’s competition with brick-and-mortar behemoth Walmart, the nexus of...

Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to...

According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in...

Amazon’s third annual Prime Day has to come to a close, and it appears everyone made out like bandits. In addition to the 30-hour event...

It should come as no surprise, but for the record: Amazon says yesterday’s Prime Day was its biggest sales day ever. Amazon doesn’t share...

Opportunity, thy name is Prime Day. That’s how some in the e-commerce industry see Amazon’s annual summer shopping event, which this year...