
How retailers can put Amazon to work for them
Attention retailers: Amazon doesn’t have to be Public Enemy Number One. Yes, Amazon has a well-deserved reputation for disrupting (and...

41% report doing majority of their holiday shopping online last year [Survey]
According to a recent Walker Sands poll, 41 percent of more than 1,600 consumers surveyed report buying all, or at least a majority of...

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon’s 1-Click “business method” patent expires today. What that means is that anyone will soon be able to duplicate its functionality...

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is...

12-part recipe for product descriptions that sell
Unfortunately, many digital strategists don’t take the time to do that. Instead, they just copy and paste some plain-vanilla...

A brief history of customer loyalty
$1 trillion being spent by consumers this holiday season. What many of them don’t realize is that much of their success will be...

Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Gartner estimates that by 2020, 85 percent of customer interactions with a company will be carried out without any human interaction. In...

More than 1/3 of shoppers plan to start holiday shopping before Black Friday [report]
After surveying 1,500 shoppers, the retail-focused digital marketing agency CPC Strategy forecasts this year’s holiday season will see...

The game changer in retail personalization: Consumer identity management
machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that...

Survey: More consumers seeking to buy directly from brands vs. retailers
One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials...

It’s Amazon vs. Google as we enter a new era of online-to-offline commerce
The major advantage that traditional retailers had over Amazon was the availability and immediacy of stores. You could see and touch...

Retailers: The high cost of holiday packages going undelivered
When the treats’ sender in St. Louis made a small error in the ZIP code of the package, intended for her son in Santa Monica, it threw...

2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
Based on nine years of aggregate data from mid-sized and large online retailers, NetElixir forecasts this year’s holiday e-commerce sales...

Why your brand should obsess over its customers, not its competitors
But this one isn’t about its latest acquisition, innovation or market share growth. It’s a story about what gave Amazon headliner status...

The holidays hinge on your marketing ecosystem
It’s almost like that first day of fall, when the weather changes, the air gets a little crisper, the wind a little chillier, and the...

Data is the new currency, but are advertisers spending wisely?
Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth...

TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
This week marks the peak of back-to-school shopping season. If you’re among the parents with children entering grades K through 8, then...

Nailing down ads for the holiday season
Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid...

Retailers: Here are the building blocks for winning the digital shelf
Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...
























