Fahad HSep 24, 20181 min readReport: 2018 holiday sales to grow 15%, driven by Amazon and mobileStrong early indicators. The robust estimate (up from 13 percent sales growth seen last year) factors in indicators from last holiday...
Fahad HSep 19, 20185 min read5 ways to leverage real third-party purchase intentA combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a...
Fahad HSep 19, 20182 min readSurvey surprise: 90% of consumers report being brand-loyalThe conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are...
Fahad HSep 17, 20182 min readAmazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sellAmazon has launched Storefronts as a new section of the e-commerce platform dedicated exclusively to US SMBs (small and medium-sized...
Fahad HSep 14, 20183 min readReport: Retailers should invest in better service, faster checkout for storesThe death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some...
Fahad HSep 11, 20182 min readReport: Nike’s sales jump 31% in wake of Kaepernick ad campaignNike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos...
Fahad HAug 30, 20183 min readWithout identity, retailer ad retargeting misses the markAs any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....
Fahad HAug 29, 20181 min readTake our Amazon advertising survey — Enter to win a ticket to SMXWhether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for feedback...
Fahad HAug 15, 20183 min readWhy you’ll benefit from fully funding your core brand terms on AmazonAdvertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better...
Fahad HAug 2, 20182 min readSquare opens platform to third-party developers to create new payment experiencesToday, Square announced the Square Reader SDK that lets developers build new payment experiences and workflows for specific audiences and...
Fahad HJul 18, 20183 min readEven with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day everIn spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was...
Fahad HJul 18, 20183 min readLooking to grow into a C-level leadership role? Focus on e-commerce.Successful brands and their marketing teams recognize the growth and long-term importance of e-commerce and are prioritizing roles and...
Fahad HJul 17, 20182 min readAmazon trumpets Prime Day success despite myriad glitches and problemsThe 36-hour e-commerce bacchanal called Prime Day got off to a rocky start yesterday afternoon, with glitches and crashes that frustrated...
Fahad HJul 16, 20182 min readAmazon crashes on Prime Day, creating a less than prime shopping experienceMany who went to the main Prime Day home page saw, instead, a landing page with the message, “Sorry, something went wrong” and a photo...
Fahad HJul 11, 20182 min readAmazon Prime Day 2018 begins July 16 & will run an extra 6 hoursAmazon’s 2018 Prime Day — the once-a-year event where Amazon offers exclusive deals to its Prime members — will kick off at 12:00 p.m....
Fahad HJul 2, 20183 min readCrowdsourcing your inventory: Outsource product and empower customersAs retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices,...
Fahad HJun 28, 20182 min readReport: Stores still critical in consumer purchase journey, above TV and socialA new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant...
Fahad HJun 25, 20183 min readLoyalty is more than marketing, it’s a mindsetMarketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher...
Fahad HJun 21, 20182 min readUS Supreme Court clears the way for sales taxes on all e-commerce salesOnline shopping may soon be a little more expensive. In a case called South Dakota v. Wayfair (.pdf), the US Supreme Court today...
Fahad HJun 15, 20183 min readReport: 52% of millennials want retailers to mirror their valuesThe big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To many, this may seem like a...
