Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday,...
Pre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into...
Consumers spent $7.9 billion Monday, making it the biggest online shopping day in U.S. history, according to Adobe Analytics figures...
Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics data released this weekend — an increase of...
Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the...
According to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...
It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary...
Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is...
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...
A new NPD Group holiday shopping report [free with registration] has three big themes for retailers and marketers: higher spending,...
The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...
Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should...
But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce...
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
To counter this, forward-thinking retailers are looking for ways to tap the rewards of the the newest and youngest consumer powerhouse,...
Consumer Intelligence Research Partners (CIRP) has tracked the growth of Amazon Prime in the US over the past several years. Until very...
study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on...
All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday...
CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....