
Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global...

Here’s how to identify and define your brand to engage customers
What is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases...

The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages
Wifi-marketing can be an effective practice for brands with physical locations, and it might be getting smarter. Bespoke, a Japanese...

How connected are you to your brand’s customer service?
My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of...

Amazon advertising growth slowed again in Q1: Does it matter?
Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth...

Consumers largely unaware of fake reviews problem on Amazon
Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it,...

The New Rules to Win Customer Loyalty and Increase Online Sales
Join our product experience experts as they explain the new rules for winning customer loyalty and increasing digital sales. You’ll hear...

Walmart doubles down on voice grocery shopping with Google Home
Yesterday Walmart announced a simplified way for customers to order groceries using voice commands on any device that features the Google...

eBay shuttering eBay Commerce Network, its third-party advertising network
EBay notified merchants and publishers Tuesday that it will be closing down its third-party ad network, the eBay Commerce Network (ECN),...

Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...

Build Brand Authenticity Using Customer Generated Content
How can you harness the power of this customer generated content to build trust and capture the final sale? Join our experts as we...

Cognitive biases: How to get people to prefer your business
Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not...

Time to leave last touch attribution in the dust? Answer these 4 questions first
Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where...

Teikametrics adds hourly bidding optimization for Amazon advertising
Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel...

Why digital out-of-home should be integrated into your 2019 marketing mix
Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake...

Brands lose consumer trust over ad trickery
We all fell for it at first. We’d search for something online, and the combination of an intriguing headline and a provocative photo,...

WordPress plugin to win back cart abandoners leaves sites open to attack
A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a...

Retailers spent nearly 50% of mobile ad dollars in second half of 2018
Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49...

Amazon extends Sponsored Products to AmazonFresh for CPG brands
Amazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What...
























