The Customer Decision Hub: What’s Inside the Always-On Brain
In other words, they want to have their cake and to eat it too! This eBook from Pegasystems explains why firms must aspire to win over...
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‘Beacons are dead,’ says CEO of a retail analytics firm
An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already...
Amazon: Alexa devices were best-selling products from any manufacturer
Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a...
Report: Cyber Monday was the largest e-commerce day in history
According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online,...
Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black...
E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday
According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile...
3 coupon affiliate myths it’s time to stop blindly believing
Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
Amazon has sold more than 5 million Echo devices, with a big holiday to come
According to an analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold sold 5.1 million Echo devices in the US...
Simple steps to addressing your one-time buyer problem
After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing....
Social media, the subscription economy and the new face of retail
If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the...
The shifting social landscape of Black Friday & Cyber Monday
holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...
Black Friday and beyond: Mobile strategies that keep on giving
With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them,...
7 omnichannel marketing tips to attract holiday shoppers
holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the...
4 marketing innovations headed to brick-and-mortar retail in 2017
continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the...
Survey: 30% of Prime members order from Amazon every week
Jeramey Lende / Shutterstock.com Amazon Prime members are wrapped around the e-commerce giant’s proverbial finger. New data from...
‘Tis the season: 6 ways to prepare for holiday shoppers
For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of...
Why are retailers spending more money for the same number of eyeballs?
The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total...
Pinterest & Snapchat: 12 tips to dial in your visual ads
If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...
Study says only 8 percent of shoppers use retailer apps. Should they give up?
It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how...
3 techniques to boost holiday CLV with advanced segmentation
over $655 billion during the holidays. For the retail industry, the holiday season is a sure-fire source of new customers. New customers...
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