
Amazon to give Prime customers free access to paid Alexa skills content
Jeramey Lende / Shutterstock.com Amazon continues to expand the benefits of its Prime membership as an acquisition and customer retention...

Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future
After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And...

PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platf
PayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the...

Offers they can’t refuse: Strategies to stand out on Black Friday
Black Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend brands begin...

Survey: 37% of online retailers started holiday preparations earlier this year
As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their...

Report: Prime members now represent 63 percent of Amazon’s US customers
Consumer Intelligence Research Partners (CIRP) has released a new estimate of the number of Amazon Prime subscribers in the US market....

Salesforce’s Einstein boosts search in its Commerce Cloud
Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...

10 tips for delivering holiday magic
As online demand increases, so does the need for scalable, global-friendly checkout and logistics solutions to ensure...

3 ways to leverage location this holiday season
holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...

Gateway to success: How to prep your marketing campaign before the holiday season
Black Friday or Cyber Monday, but if brands want to set themselves up for success during the holiday season, they shouldn’t overlook it....

Affiliate marketing strategies for success during the holidays
Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you...

Online holiday sales projected to reach $129B this year, up 12% over 2016 [Forrester]
With eight weeks to go before Black Friday, online retailers are well into mapping their strategy for pulling as much of 2017’s holiday...

Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...

Retailers, get ready: It’s the most mobile time of year
Black Friday and Cyber Monday sales cycle, followed immediately by December’s holiday shopping frenzy. This holiday season is set to be...

Video marketing prep for great holiday results
What would your customers find useful for the holidays? What will resonate with your target customer for the holidays? Will they want to...

5 ways to write better email subject lines this holiday season
During the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration...

Want to win more sales this holiday season? Don’t bet the farm on digital
You’ve experienced it: You shop for a pair of shoes or a new chair on some retailer’s site. For the next six to eight weeks, you’re...

3 behavioral stats for retailers to supercharge your holiday strategy
best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work for,...

Why the C-suite loves loyalty
and loyalty in their earnings calls. While this used to be unheard of, it’s now commonplace, and it shows a shift in how the C-suite...
























