
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase...

Google Play Instant lets app marketers offer game trials for free on Android devices
Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer...

Placed introduces ‘Placed Insights’ to educate the market about location data
Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better...

Optimize customer mobile experiences from strategy to execution
You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common...

Four new search trends in mobile app discovery
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...

Mobile devices offer special vulnerabilities to fraud
Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of...

Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...

AMP links at large: What’s a publisher to do?
AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing...













