To date, header bidding has mostly focused on providing publishers of websites with a way to conduct a unified auction for buyers of...

Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as...

Andy Rubin, former Google employee and creator of the Android operating system, unveiled two new products from his new company: a...

Years ago, PlaceIQ CEO Duncan McCall was one of the very first to recognize the significance of location data, not just for ad...

Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on...

Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn’t offering its...

MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics...

This week, Google added some ways that developers of Google Assistant can help users get things done. Last fall, Google unveiled Actions...

There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of...

Google Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its...

Google is bringing the Chrome browser to virtual reality (VR) and also bringing augmented reality (AR) into the Chrome browser. On the...

Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only channel for brands to...

Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at...

Amazon Echo, housing the Alexa intelligent agent Voice analytics company VoiceLabs introduced audio ads for Alexa to help developers make...

If Amazon had introduced the Echo Show before its original Echo speaker device, it might not have been as successful. It might have been...

There has been a lot of discussion about proximity marketing and location data. If you haven’t been following the emergence of location...

In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and...

Here are a few stats to reinforce the criticality of creating a great mobile (or even better, omnichannel) experience for customers:...

Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy...

For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year...