Proximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to...

Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with...

There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...

A few years ago most marketers didn’t know how to use location; it was about “geofencing,” Starbucks and mobile coupons. Today they...

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design...

This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly...

pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being...

90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest...

The massive flow of data emanating from mobile phones and sent by carriers into the ad and marketing ecosystem could hit a blockade in...

No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage...

Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that...

When he introduced it, Jobs positioned the device as three revolutionary products in one: a phone, an iPod and an internet device. Top...

Singular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now...

A new report from MomentFeed argues that “over 80 percent of consumer time on mobile devices is now spent on the apps, websites and...

From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no single formula, no...

The HomePod got most of the attention and headlines last week at Apple’s developer conference. However, Business Chat may be the...

Looking at my own lock screen, I see a handful of likes from social networks like Twitter, Facebook and Instagram. There are some...

Chartbeat released a report this week that quantifies the benefits of faster mobile page-load times, and specifically of publisher usage...

Apple has been developing indoor location and mapping for several years. Now the company is finally sharing the fruits of that effort in...

Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital campaigns on in-store sales....