Report: Facebook leads other platforms for app-install ROI in performance index
According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...
According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo,...
Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The...
Last week, Microsoft released a version of Cortana for the iPad. Cortana is already available for the iPhone but has now been optimized...
A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new...
GroundTruth has launched a new self-service ad-buying platform. Called “GroundTruth Ads Manager,” it’s billed as “the industry’s first...
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...
launch of its new X as it celebrated its 10th year of the iPhone. The penetration of smartphone usage in the US among millennials hit...
The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street...
The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve...
The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be...
The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1...
Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice...
Kashin / Shutterstock.com Google has released Android Oreo (Go edition), which is part of the larger Android 8.1 release. The new version...
As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect...
As the conversation progressed, the truth came out. The agency principal looks at the sales team, shrugs and says, “I love working with...
With the recent news that Apple’s HomePod smart speaker wouldn’t ship until next year, the company is missing the critical holiday...
Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location...
A new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and...
Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of...