
Brands, please stop ruining the consumer mobile journey with desktop experiences
a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t just the first screen or the only screen —...

Case study: Digital out-of-home and mobile-location deliver offline success for REI
At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with...

What mobile marketers really need to know about deep linking
I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for...

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...

Apple iOS 11.3: Business Chat and privacy as a marketing tool
Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business...

Oracle’s $9 billion Java lawsuit against Google back from the dead
Oracle’s suit against Google has been brought back to life by a federal appeals court. The underlying lawsuit involved Google’s...

Report: Product discovery, not payments, the real m-commerce bottleneck
Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the...

You can now send money via Google Assistant
“Hey Google, send money to daughter.” Starting this week, you’ll be able to send money through Google Assistant. The virtual...

With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
Google announced several app promotion and monetization initiatives for game app developers on Thursday. The announcements, made ahead of...

Report: France suing Google, Apple over mobile developer contract terms
French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is...

GroundTruth adds ‘pay per SKU’ model to its performance location products
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad...

Report: Facebook owns the top mobile app in 10 out of 13 countries measured
Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on...

Mobile marketing: How to fulfill the app retention mandate
With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people...

BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various...

Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...

Adobe Target gets some new tools for mobile marketing
From Adobe’s blog To help marketers better tweak their mobile experiences, Adobe is announcing this week several enhancements for Target,...

Majority of mobile marketers plan to increase video spend in 2018
Most mobile marketers are planning to increase investments in video this year, according to a report released Wednesday by YouAppi. The...

Report: Amazon grabs Ring for more than $1B
Amazon is buying smart home security company Ring. The deal terms were not publicly disclosed but are being estimated at more than $1...

Get back to basics: New Forrester report lays out priorities for mobile marketers
The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology...
























