Omni-Channel & Mobile-Focused Marketing Aren’t Mutually Exclusive, Stupid
Okay, so the title’s not as catchy as James Carville’s famous rallying cry or even Aaron Strout’s recent usage of it on Marketing Land...
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How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi
Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten...
Report: Apps Nearly 90 Percent Of Smartphone Internet Time
cross platform report. Among other things it compares time spent with various media. TV remains the king of all media by time spent per...
Study: 60 Percent Of Adults Switch Screens During The Day
a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some...
As “Cortana” Approaches, Remembering Microsoft’s Other Digital Assistant: Ms. Dewe
Microsoft is apparently readying its own digital assistant called “Cortana,” to take on Apple’s Siri and Google Now. Hopefully, Cortana...
Samsung Devices Driving Almost 60 Percent Of Android Traffic
new data from Chitika. The findings are based on “tens of millions of U.S. and Canadian Android-based online ad impressions” from...
Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic
Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent...
Apple Formally Introduces In-Car iOS Integration: CarPlay
formally announced “CarPlay.” The service was previewed last year and is being rolled out in vehicles from Ferrari, Mercedes-Benz and...
Five Must-Have Mobile Elements To Incorporate Into Your Marketing
Take a look around any party, office or public event and you’ll see someone texting on their smartphone or checking Facebook on their...
Mobile Devices: 30 Percent Of Traffic, 15 Percent Of Sales
A new “year in review” report from e-commerce platform ShopVisible offers some interesting insights and confirms consumer behavior...
Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...
Google Brings Its Nexus “Launcher” To Other Android Devices
Google Play devices can now get these same features by installing the “Google Launcher” (app). Below are the “new” features (as...
Samsung Galaxy S5 Offers Upgrades But May Not Excite
its new flagship smartphone, the Galaxy S5, two new smartwatches and a fitness wristband. The new S5 outmuscles the iPhone 5S in terms of...
As LG, HTC Prep Smartwatches, Samsung Ditches Android On Its New “Gear” Devices
Credit: Samsung Samsung’s Galaxy Gear device was the most visible of this group of “1.0” smartwatches. However it was rushed to market...
Can Nokia X Android Devices Sell More Windows Phones?
introducing low-end Android smartphones upon being absorbed into Microsoft is obvious. Had the company put out Android devices earlier,...
Microsoft Assistant “Cortana” Coming Soon To Phones, PC, Xbox
For months the tech press has been writing about the imminent arrival of Microsoft’s answer to Siri: Cortana. The virtual assistant is...
AdRoll Launches Mobile Retargeting Solution For Cross-Device Campaigns
Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...
Location-Based Mobile Marketing Is Where It’s At For Consumers
The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...
Report: 60 Percent Of Internet Access Is Mostly Mobile
In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent...
Report: New Global Internet Growth Will Mostly Be Mobile
released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24...
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