
Understanding The Complexity Of Mobile Ad Attribution
In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline...

ShareThis Goes Mobile With An AT&T Text To Share Button
It’s a natural move since publishers are starting to take note of readers’ shift to mobile devices. Last month, Radium One added a...

How To Do Location-Based Push Marketing Without Going Too Far
This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their...

Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue
As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but...

Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014
Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile...

Goodbye Email, Hello Rich Media Messaging
“Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a...

Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015
Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more...

Study: Only 22 Percent Of Top 200 Apps Using Deep Links
Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an...

Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast
According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1...

Google Releases First Batch Of “Apps For Android Wear”
Google has announced the first batch of Apps for Android Wear devices. There are 24 in all. They include Google Maps and Hangouts,...

50+ Essential Mobile SEO Resources
It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over...

4 Data-Driven Tips For A Successful Mobile Marketing Plan
With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...

Going All Responsive Is Not Always “One Size Fits All” With Mobile
What if I told you that you could recover upwards of 200 percent in lost smartphone traffic by ensuring your site’s mobile experience was...

Pandora: More Than Half Our Revs Will Be Local In A Few Years
The company’s focus is on national and regional businesses with multiple stores or locations (e.g., HomeDepot) but extends to individual...

Google’s Answer To Facebook’s Oculus Rift Is Cheap “Cardboard”
blown away when I recently strapped on the Oculus Rift headset and experienced the potential of virtual reality (VR). Facebook saw that...

Comscore: Apps Now Account For Half Of All Digital Media Time
Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing...

5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing
As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers...

Android Wear Smartwatches Compared: Samsung Gear Live, LG’s G Watch & Moto 360
Google’s Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early...

Google I/O Big Takeaway: Android Will Be Everywhere
Google wants to put Android powered screens on your wrist, in your car and on your TV, everywhere you’re likely to be throughout the day....
























