WildFire launches virtual coin platform to promote app discovery and engagement
A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and...
top of page
Search
Why the local search marketplace would benefit from a super-app
complicated the path further as consumers spread their time and attention over a growing variety of devices and content. Yet there are...
Google hit with largest-ever $5 billion antitrust penalty in Android case
It’s the largest antitrust fine ever imposed by the European Commission (EC) and nearly double the last antitrust fine Google received...
Third-party app store owner files EU complaint about being blocked by Google
As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements...
Report: Second big EU antitrust fine against Google coming next week
Reports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro...
Analyst firm: Smart speaker market will reach 100M units by year-end
Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further...
Mobile is taking over the customer journey
With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and...
In major privacy win, US Supreme Court says cops need warrant to access cell phone location
Police will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down...
10 ways to increase calls from paid search
By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70 percent of consumers using click-to-call...
Mobile marketer Leanplum buys Connecto’s conversational marketing
Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push...
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Using push notifications for mobile app retention
And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or...
7 personalization strategies to convert more callers to customers
Thanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US...
Ericsson ad division says carrier location data provides it with competitive advantage
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Survey: 87% of mobile marketers see success with location targeting
A new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large...
Have we reached peak smartphone, and what does that mean for marketers?
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Report: Google Home beats Amazon Alexa in Q1 global device shipments
According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the...
Report: Cost to drive store visits varies widely by category, mobile most efficient channel
Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs...
Australian privacy regulators examining Google’s Android location-data collection
European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation...
Urban Airship adds first marketing platform support for the new Android Pay tickets and passes
iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week....
bottom of page