In last month’s column, we looked at three different usage-based stats that help frame the mobile ecosystem for marketers. Now that we...

Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations...

released Windows Ad Mediator, an extension to help Windows Phone app developers fill more ad inventory. The extension allows developers...

Ahead of the holiday shopping frenzy, ad network Chitika is releasing its semi-regular report on the tablet usage in North America. The...

Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities...

Whether it’s a text message from Express for a “20% off a $50+ purchase” deal or the instant video for Age of War at the end of a Ruzzle...

Just as Google’s US search market share seems to have topped out at about 67 percent, Android’s global market share may also have peaked...

A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search...

Mobile is a powerful channel that yields significant offline activity. Consumers are using their mobile devices to make decisions...

In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung...

Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening...

Apple’s iAd Producer Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big...

Roughly 6,000 adults from six countries, representing a mix of new and more mature mobile markets (China, India, Brazil, the US, UK,...

The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile...

added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can...

Women (moms in particular) are probably the most important target audience online. Various data sources argue that adult women with...

If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you...

Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global...

It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others...

From a presentation to developers at WWDC14 by Paresh Rajwat and Ravi Chittari Though they haven’t been shouting it from the rooftops,...