
5 Key Mobile Marketing Trends For 2015
As we kick off another new year, it’s helpful for marketers to look backward and forward as they set their blueprint for the next twelve...

Report: iPhone 6 Drives Share Gains Across Most Global Markets
A new report from Kantar Worldpanel ComTech shows meaningful iPhone sales gains across most major global markets. According to the data,...

Microsoft Rolling Out Ads On MSN Apps For iOS And Android
About a month after rolling out a set of vertical apps under the MSN banner, Microsoft is rolling out in-app advertising. The apps, which...

The Android Smart Television Infiltration Will Arrive This Spring
This spring, smart TVs will be getting smarter thanks to Android integration. The versatile operating system launched in 2008 now extends...

Yahoo’s Big Mobile Ad Play Is Coming
It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build...

Will Advertising Work On Wearables?
It’s still too early to make any definitive pronouncements about wearables and smartwatches, let alone whether they’ll be effective...

Report: 2.5X More App Installs On Christmas With Apple Device Activations Accounting For 51%
https://www.flickr.com/photos/blakespot/6860486028 Flurry released their holiday statistics on the number of App installations and new...

Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The
Mobile devices and consumers’ rapid adoption of them are affecting all aspects of digital marketing, as people increasingly seek to...

7 Challenges Facing Google With The Rise Of Native Mobile Advertising
Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile...

Mobile’s Promise For 2015
For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this...

Report: Most News Sites Score A “D” For Mobile User Experience
While not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites...

Sharethrough Launches Native Advertising Cards Across Mobile Sites And Apps
Today, native in-stream advertising platform, Sharethrough, launched support for dynamic native advertising cards across mobile...

InMobi Exchange Launches Programmatic Mobile App Audience Buying
Mobile advertising platform, InMobi, launched the ability to target mobile app audiences through programmatic direct buys in a...

Yelp Introduces New App For Business Owners With Push Notifications
Yelp is releasing a new app for business owners. Unsurprisingly called “Yelp for Business Owners,” it’s available for iOS and Android...

Report: Apple iPhone Drives Half Of All Mobile Internet Traffic
https://www.flickr.com/photos/janitors/10576017753 Chitika Insights has a produced a report that shows the traffic share of different...

Reports: Mobile Apps Capture Most Internet Time, Exceed TV
Mobile is the top attention medium in the US. That’s been confirmed by Flurry, Nielsen, ad network InMobi and once again by comScore,...

Estimote-GuestDriven Hotel Beacon Rollout To Show Broader Location Capabilities
Beacons are probably the first meaningful wave of “internet of things” technology. Most of the discussion to date has surrounded their...

Google Play’s Top Apps Of The Year: Facebook Most Popular Social App In 2014
In another end of year wrap up, Google Play has released its most popular apps for 2014, along with the top downloaded content for a...

Google Updates iOS Search App, MSN Rolls Out Verticals For iOS, Android
Google has updated its iOS search app in accordance with its new “material design” aesthetic and functionality, now making its debut in...
























