On Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile...

Mobile location advertising technology firm xAd introduced Blueprints on Wednesday as a solution aimed at giving media buyers peace of...

Yahoo is enabling persona targeting in Gemini to help advertisers reach particular mobile audiences via native advertising. Powered by...

The countdown to the Google mobile update is on. Now we have two days in April to give us agita — April 15 (of course) and April 21.  I...

Engagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the...

Just like major events such as the Consumer Electronics Show (CES) and TED, SXSW Interactive has become a fountain of innovation. As...

Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on...

During the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better...

Facebook CEO Mark Zuckerberg told the audience at the company’s annual F8 developer conference that native ads now account for more than...

Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019,...

Apps on our phones still live in their own little silos. We use one app, jump out and go on to the next and there is little to no...

A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving...

Beacon technology has been in the news for its potential to revolutionize the retail industry and bridge the gap between mobile...

Recognizing a potentially serious long-term threat from smartwatches and the Apple Watch in particular, luxury Swiss watchmaker TAG Heuer...

Facebook has been involved in payments in one form or another for about eight years. It was also clear that when the company hired former...

The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that...

Bitly is going deeper into mobile. The Internet’s leading link shortener announced today that it’s offering brand marketers a way to...

Now that details about the functions and pricing of the Apple Watch are public, industry observers are speculating about the sales...

When I recently learned that author and Altimeter CEO, Charlene Li, had a new book coming out and that she was open to doing interviews...

According to anonymous sources (reported first by Economic Times of India), Google and India-based mobile ad network/platform InMobi are...