Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new...
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new...
Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more...
On Friday comScore released its latest monthly smartphone data for the US. Over the past quarter the iPhone is the only major device that...
Most retailers are notoriously conservative, even lethargic when it comes to adopting new technologies. There’s also a herd mentality in...
Canadapanda / Shutterstock.com This morning Apple announced expanded availability of the Apple Watch. The company has not issued any...
Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...
InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile...
Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and...
Google Wallet failed; Android Pay will likely succeed. Like the initial versions of Android itself, Android Pay appears to be a near...
In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google is making app...
Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that...
Among the anticipated announcements tomorrow at Google I/O is a revamped and reinvigorated payments strategy. Google is widely expected...
It’s about the connected combination of touchpoints across all her devices that meaningfully influence today’s consumer. Cross-device...
Microsoft is making Windows 10 cross-device friendly. To that end the new operating system will work with Android and the iPhone to sync...
Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data...
Yelp has updated and upgraded its Yelp for Business Owner’s mobile app — for both iOS and Android. The new version of the app adds two...
Canadapanda / Shutterstock.com Apple’s Steve Jobs famously didn’t like or use focus groups. He was quoted in a BusinessWeek interview...
A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates...
The Financial Times reported Thursday that several European mobile carriers plan to block advertising as a way to stand up to the likes...
The average American male works 12 fewer hours a week compared with 40 years ago, according to The Economist. A significant rise in...