Which would you prefer? Columnist Bryson Meunier argues that responsive web design is the McDonald’s Cheeseburger of SEO and mobile Web...

Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile...

Digital marketing optimization and bid management solutions are essential to today’s marketers’ ad tech toolbox. Vendors like...

Despite the fact that most consumers are wary about digital advertising, they are also unwilling to pay to avoid ads either. This finding...

In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our...

Getting inside the minds of the retail customer and influencing them at the right moment during their buying journey is no new challenge...

The US smartphone market is relatively stable and has been for awhile. Android remains the dominant OS, yet Apple continues to...

The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a personally relevant...

The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first...

For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for...

Kantar says sales of Samsung’s Galaxy S6 has helped drive Android’s success. “The first full month of sales of the Galaxy S6 allowed...

Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but...

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above...

“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

Swrve, a mobile marketing automation company, has announced the launch of the Swrve Predictive Marketing Suite, a set of tools that lets...

Ad commerce platform XpressBuy and self-service mobile DSP PocketMath announced a partnership that gives brands and retailers using...

Buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. Nearly every...

According to Evans, a partner at the Silicon Valley venture capital firm Andreessen Horowitz, Apple and Google both offered numbers...

While time spent with apps has grown dramatically, the number of apps used by people on a monthly basis has not. That’s according to new...

https://www.flickr.com/photos/smjb/10624494845 Although the battle between Apple and Android for market share wages on, it’s a safe bet...