This morning,  AppsFlyer released its State of App Marketing report. The report looks at more than one billion “non-organic” (paid)...

Coming to a movie screen near you: the battle of the beacons. Last week, we reported on the rollout of beacons and beacon-based marketing...

Nearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...

In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. Yet,...

If you’ve ever typed “call tracking” into your search engine of choice, you’re probably already aware that there are several call...

It’s a brave new world in online retail, as mobile purchasing tops the short list of hot online retail trends for 2016. But while...

We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet...

The days are long gone when the only things you saw at a movie theater were the movie, and previews for movies. These days, it’s not...

In 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook has built a...

If you were asked to name the most mobile-friendly city in America, you probably would guess New York, San Francisco or Seattle. But...

It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social...

Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find...

Google Glass is beginning to feel like eons ago. The Google Glass social accounts — Twitter, Instagram, and Google+ — have been confirmed...

App Annie has released a “2015 Retrospective,” which offers an array of data on app downloads, revenues and distribution. Drawn from its...

There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display...

According to an unconfirmed report, Microsoft is buying mobile ad network/platform InMobi. The company, which is based in Bangalore,...

Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, drones...

With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for...

Apple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated....

Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report....