For experienced marketers looking for advice on how to leverage beacons and hyper-local targeting, “Beacons: The Opportunities,...

As the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls...

Media measurement firm comScore just released its January mobile and app figures for the US market. Extrapolating from its panel,...

US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or...

Beacons have grabbed the majority of attention when it comes to indoor location and proximity marketing. However, geomagnetic positioning...

mNectar ad, playable app, and download screens. Since its founding in 2013, San Francisco-based mNectar has streamed short playable apps...

As authors Perry Marshall and Talor Zamir wrote in their book, “Ultimate Guide to Local Business Marketing,” “If you’re not tracking call...

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling...

What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading...

In recent years, more than 30 billion phone calls were made to businesses from mobile searches. According to independent research advisor...

According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now...

Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and...

It’s no surprise that mobile usage is growing by leaps and bounds, but today’s ad spending doesn’t necessarily match up with the amount...

With digital customer service increasingly becoming another opportunity for marketing, startup UserCare is today launching customer...

Ad blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced...

US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or...

Creating a mobile app is only part of the battle. Sometimes, marketers and others need to add features that will bring attention to...

olegganko / Shutterstock.com The iPhone 6 and subsequent models now dominate the active installed base of iPhones in the US market....

AT&T Hello Lab creators It’s a great time to be young. Not only are politicians fighting over you, but so are AT&T’s and Verizon’s mobile...

App Annie, herself (from the website) The first forecast report from app analytics firm App Annie finds that app store revenue from...