
Survey: 118 million smart speakers in US, but expectation is low for future demand
The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes,...

As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
Following Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company...

2019 mobile marketing predictions from industry veterans
When was the last time you talked about electricity? Probably about as frequently as you wonder about the future of electricity (i.e.,...

Two years on, mixed reports on AMP adoption
LaterPay, a company that builds tools to help publishers AMPlify and monetize their content weighed in this week on the overall progress...

What email marketers should know about Alexa’s latest feature
Ever wanted to check your email on an Alexa device? Now you can. On Monday, Amazon announced some new Alexa capabilities. Chief among...

Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30...

From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...

EU consumer groups accuse Google of violating GDPR with location history
Location-tracking illustration from Norwegian consumer advocacy organization, Forbrukerrådet. Characterizing smartphone location...

Analyst: Amazon Echo owns 75 percent of global smart speaker market
Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...

8 ways marketers use call analytics in Salesforce to drive revenue
While the Salesforce Sales Cloud is marketed primarily to sales professionals, it is also an important tool for marketers. Marketing...

How will Google’s new Android app licensing rules in Europe impact Chrome and search?
On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play...

Why Google’s Home Hub could outsell Echo Show, other smart displays
Yesterday at Google’s hardware event, it introduced a number of new devices. Among them, the anticipated Pixel 3 and 3XL handsets, a new...

Google appeals record $5 billion EU antitrust Android fine
Earlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The...

Amazon’s Alexa finds its business model: in-skill purchases
Last year, there was an early flirtation with audio advertising on Alexa devices. However, it was shut down quickly. Earlier this year,...

Amazon launches a dozen new devices to put ‘Alexa everywhere’
At a hardware event yesterday, Amazon introduced a number of updated or new Echo devices and a range of appliances with Alexa integrated....

Branch buys TUNE’s attribution platform
Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile...

iOS 12 release gives users more power, marketers more options
Let’s dig right in. Changes to notifications make it easier for users to opt in — and opt out. The update gives users more control...

Adobe: 47% of smart speaker owners using device in shopping process
Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel. Adobe surveyed 1,000 US consumers,...

Virtual reality enters its ‘trough of despair’ as shipments decline
According to analyst firm International Data Corporation (IDC), global shipments of virtual reality (VR) headsets were down about 34...
























