Mobile carriers end data sharing with location aggregators; should marketers worry?
The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run...
The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run...
The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes,...
Following Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company...
When was the last time you talked about electricity? Probably about as frequently as you wonder about the future of electricity (i.e.,...
LaterPay, a company that builds tools to help publishers AMPlify and monetize their content weighed in this week on the overall progress...
Ever wanted to check your email on an Alexa device? Now you can. On Monday, Amazon announced some new Alexa capabilities. Chief among...
Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30...
Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...
Location-tracking illustration from Norwegian consumer advocacy organization, Forbrukerrådet. Characterizing smartphone location...
Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...
While the Salesforce Sales Cloud is marketed primarily to sales professionals, it is also an important tool for marketers. Marketing...
On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play...
Yesterday at Google’s hardware event, it introduced a number of new devices. Among them, the anticipated Pixel 3 and 3XL handsets, a new...
Earlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The...
Last year, there was an early flirtation with audio advertising on Alexa devices. However, it was shut down quickly. Earlier this year,...
At a hardware event yesterday, Amazon introduced a number of updated or new Echo devices and a range of appliances with Alexa integrated....
Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile...
Let’s dig right in. Changes to notifications make it easier for users to opt in — and opt out. The update gives users more control...
Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel. Adobe surveyed 1,000 US consumers,...
According to analyst firm International Data Corporation (IDC), global shipments of virtual reality (VR) headsets were down about 34...