Survey: Android Pay most used payment app, security fears holding adoption back
At Apple’s WWDC yesterday, the company announced that it was extending Apple Pay to the mobile web. This was rumored earlier this year...
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For first time, Urban Airship and Sprint use mobile wallet passes as sweepstakes entries
Android (left) and iOS wallet passes, back and front, for the Sprint sweepstakes. Mobile engagement firm Urban Airship has teamed up with...
Siri goes viral: Apple opens up the virtual assistant to third-party developers
Among the many iOS-related announcements today at Apple’s developer conference, there was the anticipated news that Siri would be opened...
Android “Nearby” uses beacons to push apps and sites relevant to user location
Yesterday, Google introduced (or expanded) a new feature for Android users called “Nearby.” It’s a location-based system for notifying...
Segment adds automatic data collection for mobile apps
In short, the company says, it acts “like a single API.” Each Segment user can set up the data they want to collect, but the company also...
Marketing Land now offering Instant Articles on Facebook
Twin Design / Shutterstock.com We’re pleased to announce that Marketing Land is now offering our readers the ability to enjoy our content...
Google has a new tool for small businesses to check how well their websites score
Google launched a new small business-friendly tool at testmysite.thinkwithgoogle.com that will show how mobile-friendly and fast a site...
3 big brands on the cutting edge of mobile share secrets to their mobile-first success
Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find brands...
Localytics pushes Places notifications as key to personalization, mobile engagement
Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year, and most...
Android users open 2x more notifications, but iOS users much faster to open — [Report]
A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS...
The not-so-wonderful life of Microsoft’s Windows Phone is almost over
Earlier this week, Microsoft announced more job cuts and another charge related to its disappearing mobile phone business. The company...
MobileFuse launches a “curated” open platform for selected publishers
Image from MobileFuse New York City-based MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX,...
Google to expand “Store Visits” online-to-offline foot traffic measurement
Although it’s well known that more than 90 percent of commerce happens offline, it has historically been difficult to measure the impact...
Study shows mobile users’ ad ambivalence, resistance to push notifications
Late last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...
ROI beyond likes and shares: 5 ways calls validate social ad spending
Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...
Google’s new Instant Apps promise an “install-free” experience
Today at Google I/O, the company introduced what it’s calling Google Instant Apps — for Android. Simply put, it’s a way to bring app...
Google announces Firebase Analytics & Universal App Campaigns updates for app developers
At I/O on Wednesday, Google made several announcements for app developers looking to market and promote their apps with Google, including...
5 damaging mobile engagement mistakes
A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s an industrywide...
Report: Google to introduce “Home” voice assistant to compete with Amazon Echo
Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home...
Report: Most iOS app store revenue goes to top 1 percent of publishers
Talk about the top one percent. According to a new report from Sensor Tower, the top one percent of US iOS App Store app developers with...
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