Google is adding a second ad slot in Play Store search results
Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...
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Report: More than two-thirds of digital media time now mobile, apps 50 percent
According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend...
Apple begins purge of neglected, broken apps; no more ASO with app names
There are more than 2 million apps for iOS devices. However, beginning next week, Apple will be trying to reduce that number somewhat....
“Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016
This 39-page MarTech Intelligence Report examines the current market for enterprise call analytics and discusses key market trends. It...
Think smartphones are just about the bottom of the funnel? Think again.
The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...
Every call is becoming data: Rich customer data revolutionizes call analytics
Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and...
Are marketers missing the mark on mobile?
A recent study from Oracle, conducted in conjuction with Social Media Today, found that most marketers are comfortable with social...
Google will punish “intrusive interstitials” with a ranking penalty in 2017
Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile...
Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app
Today, Palo Alto, California-based Branch is releasing new products that it says are the first to provide “full-stack” solutions for deep...
Google launches FaceTime competitor, video-calling app Duo
AmsStudio / Shutterstock.com During its developer conference this year, Google announced two new apps designed to take on incumbents in...
Keyword-driven ASO: a quick primer
65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...
7 tips to generate more leads on mobile devices
As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want...
How to hold onto the fleeting app user
Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can...
Five ways marketers can win in mobile-first micro-moments
Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become...
Google: AMP content coming soon to organic mobile search results
It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has...
App Annie adds Marketing Intelligence to her lineup
App Annie, herself (from the website) App data provider App Annie is today expanding her portfolio with a new product that focuses on...
Apple owns the tablet market, but Amazon is the growth leader
According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent versus a year ago in terms...
Apple sells its billionth iPhone, but Samsung gains market share
Following its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007,...
Mobile marketing platform Tune opens up a Multiverse
From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool that can help marketers better...
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