Famous.co bridges the divide between apps and mobile web with ‘Instant Apps’
Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most...
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European survey finds 70 percent of Android owners want pre-installed apps
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...
The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms...
WeatherBug bought by xAd to enable location-based predictive marketing
Mobile platform xAd has announced a significant new funding round and the acquisition of WeatherBug. WeatherBug includes desktop, mobile,...
Report: Apple working on augmented reality glasses for potential 2018 release
According to reports, Apple is developing digital glasses. However, if the product appears at all, it won’t be until 2018 at the...
Report: Most users will need multiple exposures to an app before they download
How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies....
Google introduces Android Auto ‘phone-screen experience’ to expand market
According to Google, Android Auto is now available from “more than 50 [automotive] brands” on in-dash screens. However, seeking to...
Report: Nearly 90 percent of airports deploying proximity sensors, beacons
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few...
Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
Among advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new...
Why the email list takes second place to the phone book
Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways....
Urban Airship now sends its notifications to any device, not just smartphones or tablets
Up till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users. But this week, the Portland,...
Election 2016: Donald Trump and Hillary Clinton are failing at mobile
Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs...
Google Home’s arrival ushers in the era of the virtual assistant
Google Home is a powerful new search and discovery device. I like it, though I didn’t find it in normal usage to be dramatically better...
On a global basis, mobile internet usage surpassed the desktop in October
According to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet...
Report: Apple Search Ads are driving installs with high retention rates
A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App...
MarTech Landscape: What are Progressive Web Apps?
Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according...
What is deferred deep linking and how will it change mobile marketing?
This white paper from TUNE shows how change can benefit everyone in mobile marketing — publishers, networks and advertisers alike. Visit...
Which came first, the mobile app or the audience?
from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to...
Facebook will help mobile apps aim push notifications based on people’s in-app actions
Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too...
Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?
Google Pixel smartphone over one of the many competitors out there, including the iPhone? Google’s betting big that the new “Google...
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