Fahad HNov 18, 20162 min readFamous.co bridges the divide between apps and mobile web with ‘Instant Apps’Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most...
Fahad HNov 18, 20162 min readEuropean survey finds 70 percent of Android owners want pre-installed appsAccording to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...
Fahad HNov 16, 20164 min readThe death of mobile pop-ups and what you can do insteadOver the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms...
Fahad HNov 15, 20162 min readWeatherBug bought by xAd to enable location-based predictive marketingMobile platform xAd has announced a significant new funding round and the acquisition of WeatherBug. WeatherBug includes desktop, mobile,...
Fahad HNov 15, 20162 min readReport: Apple working on augmented reality glasses for potential 2018 releaseAccording to reports, Apple is developing digital glasses. However, if the product appears at all, it won’t be until 2018 at the...
Fahad HNov 11, 20162 min readReport: Most users will need multiple exposures to an app before they downloadHow does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies....
Fahad HNov 8, 20162 min readGoogle introduces Android Auto ‘phone-screen experience’ to expand marketAccording to Google, Android Auto is now available from “more than 50 [automotive] brands” on in-dash screens. However, seeking to...
Fahad HNov 8, 20162 min readReport: Nearly 90 percent of airports deploying proximity sensors, beaconsBeacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few...
Fahad HNov 7, 20161 min readReport: Amazon, HBO Now, Live.com only apps common to top app-install platformsAmong advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new...
Fahad HNov 7, 20164 min readWhy the email list takes second place to the phone bookOnce considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways....
Fahad HNov 4, 20161 min readUrban Airship now sends its notifications to any device, not just smartphones or tabletsUp till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users. But this week, the Portland,...
Fahad HNov 3, 20161 min readElection 2016: Donald Trump and Hillary Clinton are failing at mobilePoliticians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs...
Fahad HNov 3, 20162 min readGoogle Home’s arrival ushers in the era of the virtual assistantGoogle Home is a powerful new search and discovery device. I like it, though I didn’t find it in normal usage to be dramatically better...
Fahad HNov 2, 20161 min readOn a global basis, mobile internet usage surpassed the desktop in OctoberAccording to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet...
Fahad HOct 31, 20161 min readReport: Apple Search Ads are driving installs with high retention ratesA few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App...
Fahad HOct 26, 20161 min readMarTech Landscape: What are Progressive Web Apps?Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according...
Fahad HOct 25, 20161 min readWhat is deferred deep linking and how will it change mobile marketing?This white paper from TUNE shows how change can benefit everyone in mobile marketing — publishers, networks and advertisers alike. Visit...
Fahad HOct 20, 20163 min readWhich came first, the mobile app or the audience?from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to...
Fahad HOct 18, 20163 min readFacebook will help mobile apps aim push notifications based on people’s in-app actionsFacebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too...
Fahad HOct 18, 20166 min readWill usability issues hinder Google Assistant, the star of Google’s new Pixel phone?Google Pixel smartphone over one of the many competitors out there, including the iPhone? Google’s betting big that the new “Google...
