7 key components to a winning mobile marketing budget in 2017
If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy...
top of page
Search
Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV
Amazon’s Alexa now has more than 7,000 “skills” (voice apps), according to a presentation given at CES (the Computer Electronics Show) by...
Google launching free mobile site creation tool in India. Will it come to North America?
Google is trying to mobilize Indian small businesses. According to the The Wall Street Journal, Google will introduce a free mobile...
Lenovo debuts Amazon Alexa-powered smart speaker at CES
Like Microsoft is doing with Cortana, Amazon is making Alexa available to third-party developers and hardware makers to voice-enable...
Individualization: Mobile marketing’s next step
Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis —...
Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)
They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But...
Top smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slots
Many top year-end lists are now coming out, and Nielsen has released its ranking of the the top smartphone apps of 2016. In its ranking...
SEO in 2017: Mobile optimization as a competitive advantage
In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge...
Study: 55 percent of mobile dollars wasted
A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile...
Pokémon, mobile SEO and more: Our top mobile columns for 2016
Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...
Hold that SDK: Mobile app advertising help is on the way
mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech...
Report: 91 percent would use abandoned apps again if disliked issues addressed
Mobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is...
Report: iPhone sees sales gains though Android at 75 percent share globally
Android remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel...
Should you hire a mobile marketing agency or keep it in-house?
My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...
Branch branches out, offering deep links to apps from dynamic remarketing ads
Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web...
Google’s shift to mobile-first: mobile moments that matter
Kashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google...
Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the...
AMP’s long game
700,000 domains creating AMP content, with 600 million AMPs indexed by Google in October 2016. Ten months ago, AMP hadn’t launched in...
Google gives app marketers more ways to promote their apps with ads
mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...
Location-based marketing: Where is it today, and where is it headed?
location-based applications, and while new players were popping up every day, there really wasn’t any critical mass. My co-author and I...
bottom of page