Your programmatic platform has an expiration date
Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of...
Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of...
Google and Russia’s Federal Antimonopoly Service (FAS) have settled the antitrust case focused on the pre-installation of Google apps on...
While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something...
But to succeed in a mobile-first world, marketing and product teams often need to merge, ensuring a business’s mobile strategy is aligned...
App Store Optimization (ASO) in 2017 demands that app publishers stay one step ahead of the competition by taking advantage of newly...
Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it...
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
Samsung, looking to make its new Galaxy S8/S8 Plus as uniquely intelligent as possible, has integrated Pinterest’s visual search...
The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao...
Earlier this year we reported that Cortana was coming to the Android lockscreen. Now it has officially launched. Here are some of the...
Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform...
UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...
For the past two years, Nashville-based firm BKON Connect has offered its PHY platform in support of the browser-based Physical Web. In...
Continuing its transformation into a data company, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard...
five times more reach than national Facebook pages and eight times more impressions. Today, there are more than 60 million active...
The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35...
A Receptiv in-app ad, where a user “unlocks” a message and then gets rewarded (after returning to the app) Mobile marketer MediaBrix is...
Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on...
Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...
Urban Airship, a leading provider of in-app marketing, has developed a new web-based push notification capability it calls “Web Notify.”...