
The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero...

AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic
Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before...

Facebook, Google and Apple are the top drivers of mobile app installs
Facebook and Google AdWords are still the top media sources driving mobile app installs, but Apple Search Ads is on the rise, according...

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and...

Google AMP and call attribution — 5 things you need to know
On October 19, join our Google AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping...

Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
cookie-blocking to a whole new level and will drastically impact a brand’s ability to maintain direct relationships with its customers....

Qubit launches an Instagram-like, AI-powered product news feed for mobile
Finding new things to buy on your smartphone can be a painful experience, as you browse large product catalogs through that small screen....

All the devices Google announced Oct. 4 at its ‘made by Google’ hardware event
In San Francisco on October 4, Google held its “Made by Google” hardware event. This comes in the wake of Apple’s recent iPhone X launch...

Organizing your company to win in mobile
One reason is that they’re not organized well enough to address mobile. For many companies operating in the mobile space, something still...

Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail...

Report: Amazon readying launch of Alexa-powered smart glasses
According to a report in Financial Times, Amazon is working on “smart glasses” powered by its intelligent agent, Alexa. The report says...

To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments
Impatience is a virtue. This just might be the mantra for today’s connected consumer. They live in an on-demand economy where, with a few...

Apple’s ARKit launches a new channel: The hidden layers of reality
An ARKit-generated, moving car on a real driveway Say goodbye to living in just one plane of reality. That’s because Apple announced...

Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’
Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple...

Report: Only 1% of exchange location data useful for offline attribution
Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for...

Google Home partnership with Condé Nast’s Vogue offers new model for publishers
In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the...

Proof that no ranking boost for responsive sites exists in 2017
For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to...

Report: More than 50% of digital media time now spent within five mobile apps
The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the...

5 steps to grow your app user base, lifted from the Uber playbook
David Sacks, former PayPal COO and a seasoned tech investor, tweeted a photo of a simple sketch of the feedback loop that drives Uber’s...
























