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Google Promoting Nexus Tablet On Homepage

Google is showing an animated, very prominent ad for the Nexus 7 tablet on its homepage today. The tablet has sold well though Google...

Making An App: Go Lean And Mean

App-making is a good capacity to develop in your business, since the app market is in a big boom right now, and there are still plenty of...

The Missing Mobile Metric

In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate...

Marketing Mobile Apps

In my last column, we discussed the dilemma of when to build a mobile web site vs. when to build a native mobile app.  I find this...

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