
In (partial) defense of Apple’s HomePod
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo,...

Instapage launches first landing page platform with AMP
Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The...

Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
Last week, Microsoft released a version of Cortana for the iPad. Cortana is already available for the iPhone but has now been optimized...

Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new...

GroundTruth launches new self-service mobile-location ad-buying platform
GroundTruth has launched a new self-service ad-buying platform. Called “GroundTruth Ads Manager,” it’s billed as “the industry’s first...

Four new search trends in mobile app discovery
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...

2018 mobile marketing predictions from 18 industry veterans
launch of its new X as it celebrated its 10th year of the iPhone. The penetration of smartphone usage in the US among millennials hit...

Alibaba’s UC browser beating Google Chrome in Indian mobile market
The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street...

Empowered consumers are searching for the best and worst brands before they buy
The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve...

The upcoming mobile app Monday: Be prepared
The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be...

IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year
The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1...

Calling all marketers: Our top mobile marketing columns of the year
Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice...

Google releases Android Go edition for India’s 400 million internet users
Kashin / Shutterstock.com Google has released Android Oreo (Go edition), which is part of the larger Android 8.1 release. The new version...

Does your company need a call analytics platform?
As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect...

Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
As the conversation progressed, the truth came out. The agency principal looks at the sales team, shrugs and says, “I love working with...

Has Apple already missed the smart speaker market?
With the recent news that Apple’s HomePod smart speaker wouldn’t ship until next year, the company is missing the critical holiday...

A new era: Mobile-location tracking, user consent and government surveillance
Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location...

Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers
A new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and...

Think calls are dying? The data says they’re not
Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of...
























