
Here’s What Innovative Brands Did On Snapchat For The Super Bowl
It has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...

Report: Mobile Ad Revenues Don’t Line Up With Traffic Volumes
The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...

Google Glass: Thank You For Exploring With Us
Is Glass Really Dead? “Thank you for exploring with us.” That was the subject of an email all Google Glass explorers received a few...

Report: Mobile Users Spend 80 Percent Of Time In Just Five Apps
According to a recent survey based report from Forrester Research, US and UK smartphone owners “use an average of 24 apps per month but...

Growth In Android-To-iPhone “Switchers” Coming From Outside US
Powered in part by the popularity of the iPhone 6 and 6 Plus in China, Apple delivered amazing quarterly results this week, selling...

How Marketers Can Keep Pace As Mobile Rises And Matures
2014 was by far one of the most successful years in e-commerce sales and one of the first times we saw mobile contribute a significant...

AAPL Earnings Preview: Samsung Gains On iPad, But Apple Still Dominates
Apple is scheduled to announce quarterly revenues this afternoon. All eyes will be on the number of iPhones sold but also on iPads and...

Ad Tech Firm, Turn, Found Harnessing Verizon’s Supercookie To Track Users
The fear that our cell phones can be used to continuously follow us for persistent, permanent ad targeting purposes is proving to be a...

Scoring Big: 5 Ways Mobile Enhances The NFL Fan Experience
Are you ready for some football? And commercials? And trolling your rivals’ Twitter feeds? And pre-ordering your Super Bowl XLIX World...

Boost Ad Performance With Click-To-Call In 2015
The phone call is experiencing a renaissance. Once the golden child of desired advertising outcomes for direct response marketers, calls...

Google Wireless: Company To Offer Mobile Service Using Sprint, T-Mo Networks
According to a report in The Information, Google is about to become a wireless carrier. The company will become a mobile virtual network...

Microsoft Brings Cortana To Desktop; Announces HoloLens To Bring Holograms Everywhere
Two big news events came out of Microsoft’s “Windows 10 Briefing” today.” First, Microsoft’s digital assistant Cortana is coming to...

Does The Successful N1 Tablet Pave The Way For New Nokia Android Smartphones?
Nokia’s new Android-based N1 tablet has seen immediate success in China. Two batches of the Lollipop-running iPad-mini clone sold out...

Google Glass Is Dead? Google Glass Is Reborn? Yes. Both.
Google has announced a series of major changes to the Google Glass project that has some saying “Glass is dead” and others saying “Glass...

82% Of Sites Use Responsive Web Design In 2015? Try 11.8%
Depending upon who you ask, responsive web design is either used by 82% of webmasters or 11.8% of webmasters. Recently on Google+, the...

Study: Despite “Time Spent” Gap, Mobile Web Just As Important As Apps
Almost 90 percent of mobile internet time is spent in apps. This finding has been independently published by comScore, Nielsen and other...

Survey: Mobile Integration Makes Other Digital Marketing More Effective
Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015...

Report: Google Play Finally Passes iOS App Store In Number Of Apps, Developers
According to data from appFigures, Google Play finally passed The App Store (Apple) in number of total mobile apps. It thus also makes...

Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars
Denys Prykhodov / Shutterstock.com This evening, comScore reported November U.S. smartphone market share estimates. As with PC search...
























