Fahad HMay 14, 20151 min readSurprise, In-App Purchase Behavior Peaks Before The Workday Even Starts [Study]study from AppLovin and TUNE. AppLovin, a marketing automation and analytics platform, and attribution firm TUNE studied millions of...
Fahad HMay 11, 20152 min readChinese Smartphone Market Slows As Apple Market Share GrowsUser growth in the world’s largest smartphone market is slowing. That’s according to IDC estimates of Q1 2015 smartphone shipments....
Fahad HMay 8, 20151 min readSmartphone Share Stabilizes In US, Competitive Only At MarginsThe US smartphone market seems to have reached a kind of homeostatic equilibrium. According to many months of comScore data, Android...
Fahad HMay 6, 20151 min readFacebook: Smartwatches Are “Absolutely” An Advertising OpportunityFacebook hasn’t launched an official Apple Watch app, but the company considers the device — and smartwatches, in general — an ...
Fahad HMay 6, 20154 min readWhat Google’s Mobile-First Rules Mean For Your Marketing StrategyNonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites...
Fahad HMay 6, 20152 min readMobile Video Advertising Revenues Much Higher Than Impression Share — ReportYou might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few...
Fahad HMay 4, 20155 min readMobile Ad Experiences Are Often Terrible: Here’s Why There’s HopeAdvertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is...
Fahad HApr 30, 20152 min readSize Matters: Phablets Reach 20 Percent Penetration Of Smartphone MarketWhen it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent...
Fahad HApr 30, 20154 min readTop 20 Most Useful Mobile Business Apps For 2015During the last two years, I’ve annually dedicated one of the 12 mobile marketing articles I write for Marketing Land to covering some of...
Fahad HApr 29, 20151 min readMobile-Only Users Surpassed PC-Only Users In March [comScore]ComScore reported today that for the US internet population, in March for the first time, “the number of mobile-only adult internet users...
Fahad HApr 27, 20153 min readGoogle’s Surojit Chatterjee: Here’s Why You Should Trust AdWords Estimated Store VisitsWith mobile ingrained in our daily behavior, technologies that can tie digital advertising to in-store visits and sales are finally...
Fahad HApr 24, 20153 min readChrome Notifications, “The Physical Web” And Google’s War On AppsFrom day one Google has hated apps. It grudgingly built them because the iPhone and the culture of smartphones forced the company to. Now...
Fahad HApr 24, 20153 min readMobile Fanatics: Where Social, Video And Calls IntersectMobile has dominated much of the current conversation surrounding call analytics, and a recent consumer survey from the Local Search...
Fahad HApr 23, 20151 min readTwitter, Uber, New York Times Among The First Apple Watch Apps Being ReleasedTomorrow the Apple Watch pre-orders start arriving. And almost immediately those early adopters will be downloading specialized watch...
Fahad HApr 22, 20152 min readGoogle Fi, Google’s New Cellphone / Wireless Service, Has LaunchedGoogle has now launched its anticipated own cellphone service called Fi. Details are up here on the Google Blog, as well as a new Fi...
Fahad HApr 21, 20154 min readWhy The Apple Watch Is The New Remote Control For EverythingYou might not believe it, but not everything that can be said about the Apple Watch has been said. Something really important has been...
Fahad HApr 20, 20151 min readWith Chrome Notifications, Google Lets Anyone Turn Web Sites More Into AppsOne of the advantages for both publishers and their readers with apps is the ability to send notifications, alerts about important...
Fahad HApr 20, 20151 min readNokia Coming Back As Android Smartphone Brand In 2016Stephen Elop, then Nokia CEO, famously said that the Android OS didn’t offer the company a sufficient opportunity for differentiation in...
Fahad HApr 18, 20153 min readFoursquare Turns To Location Data For Revenue, Joining Crowded FieldFoursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to make...
Fahad HApr 13, 20151 min readHow Many Watches Did Apple Sell: 1 Million, 2 Million Or More?Apple may let the world know today precisely how many watches were ordered on Friday. In the interim financial analysts and others have...
