
13 Mobile Marketing Stats You Need To Know
Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more...

Snapchat Displaces Google+ App From ComScore Top 15 Chart
On Friday comScore released its latest monthly smartphone data for the US. Over the past quarter the iPhone is the only major device that...

Survey: Few National Retailers Take Apple Pay Or Intend To This Year
Most retailers are notoriously conservative, even lethargic when it comes to adopting new technologies. There’s also a herd mentality in...

Apple Watch Sales: 8 Million Or 40 Million? Guesses Are All Over The Place
Canadapanda / Shutterstock.com This morning Apple announced expanded availability of the Apple Watch. The company has not issued any...

Google Says Micro-Moments Are The New Path To Purchase
Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...

InMobi And Rubicon Project Add Mobile Video Inventory To Native Ad Exchange
InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile...

Button Platform Extends The Value Of Apps With Selective, Contextual Linking
Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and...

An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market
Google Wallet failed; Android Pay will likely succeed. Like the initial versions of Android itself, Android Pay appears to be a near...

Google Announces Major Ads Push To Court App Developers
In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google is making app...

Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS
Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that...

Apple, Google And PayPal Jockey For Position In Mobile Payments
Among the anticipated announcements tomorrow at Google I/O is a revamped and reinvigorated payments strategy. Google is widely expected...

Multi-Channel Turns Multi-Generational
It’s about the connected combination of touchpoints across all her devices that meaningfully influence today’s consumer. Cross-device...

Cortana For Android, iOS Coming Very Soon, Windows 10 To Sync With iPhones, Android
Microsoft is making Windows 10 cross-device friendly. To that end the new operating system will work with Android and the iPhone to sync...

Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth
Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data...

Yelp Upgraded Business Owner App Brings Mobile-First Account Management
Yelp has updated and upgraded its Yelp for Business Owner’s mobile app — for both iOS and Android. The new version of the app adds two...

Survey Suggests Apple Doesn’t Even Know What Apple Watch Owners Use It For
Canadapanda / Shutterstock.com Apple’s Steve Jobs famously didn’t like or use focus groups. He was quoted in a BusinessWeek interview...

Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile
A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates...

[Report] European Mobile Carriers Consider Targeting Google By Blocking Mobile Ads
The Financial Times reported Thursday that several European mobile carriers plan to block advertising as a way to stand up to the likes...

What Mobile Millennials Want: Structure Without Obligation
The average American male works 12 fewer hours a week compared with 40 years ago, according to The Economist. A significant rise in...
























