As over-the-air updates for Android 6, also called Android Marshmallow, start slowly rolling out to some Nexus devices, many SEOs are...

Search is constantly evolving, as technology improves and consumer behavior shifts. Local consumers now use mobile technology more, which...

Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first instinct, but it’s a whole...

This afternoon, the Wall Street Journal reported that Google will be “folding” Chrome into Android. What this means as a technical matter...

There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home)....

I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on...

The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases is present: Rote activities (meaning...

You’ve heard the scenario: Using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves...

Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional...

Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and...

Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic...

Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic...

The question hanging over Virtual Reality (VR) is whether it will truly become “the next great technology platform that’s going to define...

The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most...

Of course, this doesn’t mean that all countries have mobile queries spearheading their search numbers, but instead that this mobile wave...

The supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...

The comScore August smartphone market share figures are out. Smartphone penetration remains at just over 77 percent in the US....

The decade of mobile is finally upon us, and that’s leading many to conclude that companies and marketers must make mobile their top...

For national brands targeting consumers at the local level, things have certainly changed. Consumers no longer move down a straight...

You may already be measuring the success of your marketing programs by tracking offline phone leads and using the data as proof of ad...