Data Show Dramatic Shifts In Mobile Operating System Share Over Time
The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone...
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Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’...
Surviving Google’s New Policy Against Interstitial Ads
Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...
Amid Growth Doubts, Apple Touts App-Store Success: $20B In 2015, 4.5 Million Jobs
According to earlier reports, Apple had roughly 50 percent of all device activations over the holidays. Now a press release from Apple...
Flurry: Phablets Will Become Dominant Media Consumption Devices
According to a year in review report from Flurry, “Phablets” (horrible term) are set to become dominant by the end of this year. What...
Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters
See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: What’s our mobile...
A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015
Some of our columns took a deep dive into key trends and stats that dominated the mobile marketing industry, as marketers looked for...
Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season
Flurry has come out with their holiday mobile stats showing that Apple devices captures just about half of all device activations over...
Modern Marketing Essentials Guide To Mobile Marketing
Practically the entire world has a mobile phone, and a whole bunch of them are smartphones. Obviously, that is not breaking news. We all...
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
Apple’s launch of iOS 9 has sparked renewed attention on Apple Search, including the way Apple places more importance on app content in...
Google: Demographics Not As Good As Intent (Search) For Mobile Targeting
mama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...
5 Predictions For Mobile SEO In 2016
Mobilegeddon. But for me, 2016 marks the 10th year that I’ve been observing and thinking about mobile SEO. In the early days, mobile SEO...
Facebook Rolls Out Instant Articles For All Android Users
Facebook today took the next step toward a full rollout of Instant Articles, announcing that the fast-loading format is now available to...
Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building To
Last month, website hosting service Endurance International Group bolstered the marketing services it offers to small businesses by...
Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs
When it comes to data, you can’t be too real-time. That appears to be the moral of AppsFlyer’s announcement today that it is releasing...
Google Touts “AMP” Momentum: We See 16,000 New Pages Each Day
This morning, Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project...
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
Despite the shift of local search from desktop to mobile, SMBs are still using desktop strategies for mobile marketing. While mobile ad...
Smartphone Data: Android Regains Share, But Apple Maps Wins The iPhone
According to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent...
Unlocking The Hidden Value Of Dynamic Number Insertion
Dynamic number insertion (DNI) technology, often referred to as keyword-level call tracking, has been around for a while, with marketers...
New Report From Fetch: TV Ads Boost App Installs
Whatever else it may be remembered for, last February’s Super Bowl will be recalled for the war of TV commercials waged by makers of free...
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