
Kayak brings voice-enabled travel search to Amazon’s Echo device
Amazon Echo and voice assistant Alexa have now integrated voice-enabled travel search from Kayak. Users can search for rental car, hotel...

Google Translate adds new “Tap to Translate” feature for third-party apps
Google Translate has added some new features and capabilities. These include third-party app integration, improved and expanded offline...

Almost 10 years after the iPhone, marketers still not meeting mobile expectations
Nearly a decade after the introduction of the iPhone, one still hears conference speakers make the same tired “year of mobile” joke. But...

Mobile vs. desktop: Are you optimizing both experiences?
according to ComScore. This is a trend that will only become more pronounced over the next 10 years, as both business and personal users...

5 reasons to keep doing mobile SEO even though ads are everywhere
“Why would we continue to pay any attention to organic search on mobile when Google is only showing ads?” she says. “I just read a report...

AppWords Concierge: a new in-app assistant that “preempts search”
Mobile deep-linking platform Deeplink has introduced what it’s calling AppWords Concierge. It operates like a chatbot, designed to engage...

Maximizing your mobile impact
d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location,...

Go ahead and swing at mobile, marketers — even if you miss
Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you...

Echo/Alexa device lineup now outselling Kindles for Amazon [Report]
Yesterday, Amazon reported better-than-expected quarterly earnings: $29.1 billion in sales and $513 million in earnings. In the earnings...

This app “Contains ads” label starts showing in Google Play store
Last year, Google began requiring developers to note whether their apps are ad-supported. This week, the company has begun rolling out a...

Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”
Apple had a nearly $51-billion quarter, more than Google and Microsoft revenues combined. However, for Apple investors, it was a...

OpenX: Mobile topped 50 percent of global volume in Q1; Higher CPMs on apps than mobile web
OpenX, which operates a programmatic platform that includes an ad exchange and supply-side platform, reported Tuesday that more than 50...

How to tailor your app display ads to targeted segments
Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in...

Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements
Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

Get your mobile apps in shape with these 7 engagement practices
Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile...

Google News gets AMP’ed with new carousel feature, more stories in the feed
Google is adding a new AMP carousel and more AMP-enabled content to its mobile News site and apps. The horizontally scrolling carousel...

5 must-do push notification best practices for mobile marketers
Burning and churning. If you had asked me a year or two ago, those aren’t words I would’ve used to describe the status of your average...

Beacon marketers have new ways around app download requirement
Late last week, Google introduced some valuable security enhancements for its Eddystone beacon format. These new features give developers...

6 remarkably effective ways to get higher conversions on your mobile site
According to Cisco, mobile traffic has grown by a whopping 4,000 times over the last 10 years and an eye-popping 400,000,000 times over...
























