Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...

According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...

Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend...

There are more than 2 million apps for iOS devices. However, beginning next week, Apple will be trying to reduce that number somewhat....

This 39-page MarTech Intelligence Report examines the current market for enterprise call analytics and discusses key market trends. It...

The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...

Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and...

A recent study from Oracle, conducted in conjuction with Social Media Today, found that most marketers are comfortable with social...

Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile...

Today, Palo Alto, California-based Branch is releasing new products that it says are the first to provide “full-stack” solutions for deep...

AmsStudio / Shutterstock.com During its developer conference this year, Google announced two new apps designed to take on incumbents in...

65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...

As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want...

Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can...

Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become...

It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has...

App Annie, herself (from the website) App data provider App Annie is today expanding her portfolio with a new product that focuses on...

According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent versus a year ago in terms...

Following its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007,...

From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool that can help marketers better...