If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy...

Amazon’s Alexa now has more than 7,000 “skills” (voice apps), according to a presentation given at CES (the Computer Electronics Show) by...

Google is trying to mobilize Indian small businesses. According to the The Wall Street Journal, Google will introduce a free mobile...

Like Microsoft is doing with Cortana, Amazon is making Alexa available to third-party developers and hardware makers to voice-enable...

Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis —...

They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But...

Many top year-end lists are now coming out, and Nielsen has released its ranking of the the top smartphone apps of 2016. In its ranking...

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge...

A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile...

Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...

mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech...

Mobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is...

Android remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel...

My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...

Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web...

Kashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google...

There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the...

700,000 domains creating AMP content, with 600 million AMPs indexed by Google in October 2016. Ten months ago, AMP hadn’t launched in...

mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...

location-based applications, and while new players were popping up every day, there really wasn’t any critical mass. My co-author and I...