
Cortana introduces ‘suggested reminders’ based on email content
In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested...

Adjust declares it is now entering Measurement 2.0 for mobile analytics
Mobile analytics firm Adjust has now entered its next stage of life. The company, founded in 2012 to track user installs of mobile apps...

Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
Full year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was...

The impact (and lack thereof) of Google’s mobile popup algorithm
It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update,...

Report: more than 13 million proximity sensors now deployed globally
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...

How mobile marketers can prepare for when tragedy strikes
chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of...

Avoid the 7 deadly sins of mobile performance marketing
Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being...

FTC issues report and guidelines on cross-device tracking
Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a...

The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile w
Sometimes when I’m talking to search marketers, I feel a little bit like Jan Brady — but instead of everything being about “Marsha,...

A better Siri is critical to the iPhone’s long-term competitiveness
When Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....

Google starts releasing live Android Instant Apps
Google has announced the release of several apps that sport the new Android Instant Apps feature. This allows Android users to use an...

Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Investment research firm Consumer Intelligence Research Partners (CIRP) has estimated that there are now 8.2 million US homes with Amazon...

Google AMP carousels are multiplying!
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories...

Survey: Mobile devices eclipse PC usage and, in a surprise, drive more conversions
Many industry insiders expect mobile commerce to eclipse PC-based sales in the relatively near future. A new online survey from Fluent...

Cortana comes to Android’s lock-screen in a battle for visibility and usage
Because Microsoft’s mobile operating system has a tiny share of the smartphone market, the company has been forced to get creative about...

5 tips for gaining a competitive advantage with your enterprise mobile app strategy
But there’s another fast-growing trend that competitive organizations are focused on — and it’s giving smart companies an edge over the...

Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
But publishers’ content in AMP format can mostly be called only from a few places, such as Google’s search engine, Twitter, Bing News and...

A simple checklist to prep for the Google mobile-first index
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the...

Mobile marketing predictions for 2017 from 11 industry veterans
To that end, I asked about 20 friends, colleagues and clients for their input. From that group, I received 11 responses. Of course, I...
























