Demand marketers have been working hard to be the driving force behind marketing’s shift to revenue and customer acquisition. They have...

Marketing automation software has become an integral part of today’s digital marketing department — whether for a small local business or...

Given all the marketing tech power at its disposal, what is a retailer’s best mix to keep customers — without promising them deep pricing...

A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With...

The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...

Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...

Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...

Visiting an online storefront is like walking into a physical store when no one’s there. Customer engagement vendor Moxie Software feels...

Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple...

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of...

This is the first marketing cloud “to bring together in a big way a single digital platform” that stores data in a fully integrated DMP,...

mobile device proliferation, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of...

It used to be that Account-Based Marketing (ABM) was an analog tactic and could really only be executed to a few key accounts. The idea...

Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is...

There’s no shortage of reasons why ABM is attractive to B2B companies. Companies practicing ABM have better alignment with sales, often...

The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data...

Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital...

Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and...