Fahad HJul 25, 20164 min readAre you telling all your prospects the same story?We’ve all been to office parties where someone ordered pizza — but what about the ones where they go for lowest common denominator pizza?...
Fahad HJul 8, 20163 min readThe myth of prepackaged “sales-qualified” leadsThe marketing stack holds great value, but let’s face it: It takes a long time to get off the ground, and it’s only as smart as the data...
Fahad HJul 7, 20162 min readLeadpages buys SMB marketing automation platform DripLanding page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and...
Fahad HJun 21, 20162 min readSalesforce Pardot opens up Engagement Studio for general releaseSalesforce Pardot’s Engagement Studio, which has been available to selected customers in a closed beta, offers a streamlined and more...
Fahad HJun 21, 20163 min readGet the most out of your marketing automation investmentOne of the most basic of those tools is a marketing automation platform. Regardless of size, longevity or customer makeup, over half of...
Fahad HMay 31, 20162 min readMarketo goes private so it can concentrate on its platform’s futureMarketing automation platform Marketo, a public company, announced today it has entered into an agreement to be acquired by private...
Fahad HMay 19, 20162 min readInvoca adds “missing channel” of phone calls to Salesforce’s Marketing CloudInvoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this...
Fahad HMay 12, 20163 min readThe ABM view from the other side of the pondA few weeks ago, I had a chance to spend some time in London to discuss the impact of technology on Account-Based Marketing (ABM). I’m...
Fahad HMay 10, 20162 min readSalesforce puts Lightning into its Marketing CloudSalesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows...
Fahad HMay 6, 20161 min readAct-On adds Account-Based MarketingMarketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has...
Fahad HApr 4, 20163 min readManaging a marketing automation campaign shouldn’t require a computer science degreeI stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of...
Fahad HMar 24, 20163 min readMarTech Conference: 10 myths martech vendors tellWhy do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
Fahad HMar 22, 20168 min readHow using Zapier coupled with Pipedrive revolutionized our lead management processI am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
Fahad HMar 9, 20165 min readWhat “human-in-the-loop computing” means for marketersEven in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...
Fahad HMar 4, 20163 min readWe Marketers Aren’t As Automated As We ThinkWith pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for marketers to adopt technology and embrace automation. The...
Fahad HFeb 24, 20162 min readAdobe Launches App Creation & Management Tool For MarketersAdobe is out with several announcements this week that it hopes will make app creation and management easier for marketers. The key one...
Fahad HFeb 11, 20164 min readMarTech Maven Scott Brinker: The Adobes And The Oracles Missed The OpportunityScott Brinker, best known for his slide depicting the icon jungle that is marketing technology, is surprised that the big animals haven’t...
Fahad HFeb 1, 20163 min readWorkflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-SWith so many software tools, one of the biggest challenges for businesses is just managing the workflow of one tool to another. That’s...
Fahad HJan 26, 20162 min readNew Report: Marketing Automation Held Back By Budget, Data Management And Lack of TimeFrom Openprise’s “Martech Data Report” Two-thirds of marketing and sales professionals surveyed for a new report do not use a marketing...
Fahad HDec 30, 20153 min readLeadPages Wants Its New “Center” Product To Conduct Your Marketing OrchestraLeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting...
