Are you telling all your prospects the same story?
We’ve all been to office parties where someone ordered pizza — but what about the ones where they go for lowest common denominator pizza?...
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The myth of prepackaged “sales-qualified” leads
The marketing stack holds great value, but let’s face it: It takes a long time to get off the ground, and it’s only as smart as the data...
Leadpages buys SMB marketing automation platform Drip
Landing page templates, from Leadpages’ website Leadpages is expanding its portfolio beyond tools for creating landing pages and...
Salesforce Pardot opens up Engagement Studio for general release
Salesforce Pardot’s Engagement Studio, which has been available to selected customers in a closed beta, offers a streamlined and more...
Get the most out of your marketing automation investment
One of the most basic of those tools is a marketing automation platform. Regardless of size, longevity or customer makeup, over half of...
Marketo goes private so it can concentrate on its platform’s future
Marketing automation platform Marketo, a public company, announced today it has entered into an agreement to be acquired by private...
Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this...
The ABM view from the other side of the pond
A few weeks ago, I had a chance to spend some time in London to discuss the impact of technology on Account-Based Marketing (ABM). I’m...
Salesforce puts Lightning into its Marketing Cloud
Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows...
Act-On adds Account-Based Marketing
Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company has...
Managing a marketing automation campaign shouldn’t require a computer science degree
I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of...
MarTech Conference: 10 myths martech vendors tell
Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
How using Zapier coupled with Pipedrive revolutionized our lead management process
I am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
What “human-in-the-loop computing” means for marketers
Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...
We Marketers Aren’t As Automated As We Think
With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for marketers to adopt technology and embrace automation. The...
Adobe Launches App Creation & Management Tool For Marketers
Adobe is out with several announcements this week that it hopes will make app creation and management easier for marketers. The key one...
MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
Scott Brinker, best known for his slide depicting the icon jungle that is marketing technology, is surprised that the big animals haven’t...
Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-S
With so many software tools, one of the biggest challenges for businesses is just managing the workflow of one tool to another. That’s...
New Report: Marketing Automation Held Back By Budget, Data Management And Lack of Time
From Openprise’s “Martech Data Report” Two-thirds of marketing and sales professionals surveyed for a new report do not use a marketing...
LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra
LeadPages, whose purpose in life has been to capture leads at “points of signup” like opt-in forms or landing pages, is now reorienting...
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