Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and...

Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of...

Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...

A screenshot from the AR promotion for “The City.” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is...

Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing...

When a smart speaker aggregates customer data, or a car dashboard highlights the nearest McDonalds, the marketer and the consumer assume...

In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party...

marketing technology solutions from 6,242 vendors. This is a collection of many crowded sub-industries, given that “martech” covers...

Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI...

San Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is...

“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will...

Google has demonstrated how its Duplex voice agent can successfully trick a hair salon into booking an appointment over the phone. “Deep...

survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...

What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can...

In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest...

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart...

After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data...

Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions to...

Marketing platform Swrve is out with version 3.0 of its platform, key new features of which are “payload” targeting and triggering. The...

“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized...