The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes...

On Sunday, SAP again redefined the capabilities of its marketing platform, announcing the acquisition of survey and research firm...

If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have. “Businesses that fail to...

Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented...

How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard...

Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof...

Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye...

In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the...

Marketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls...

If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a...

A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...

Braze (formerly known as Appboy) has been broadening its scope since it was founded in 2011. It began as a mobile marketing and customer...

announced Thursday that it had removed 559 Pages and 251 accounts from its platform for creating inauthentic activity motivated by...

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...

Now in movie theaters in the US and Canada: an augmented reality (AR) Halloween-inspired experience before the feature film. Called the...

A LivePerson interaction between bot, live agent and customer. (Click to enlarge.) The acquisition last week of Conversable by LivePerson...

Alistair Croll speaking at MarTech Conference East 2018. The 2018 MarTech East conference in Boston ended Wednesday with a keynote...

Here are highlights of announcements made at this year’s MarTech East conference in Boston: Watson Assistant for Marketing Availability....

Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed,...

If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...